Confidencial | Assistant Vice President, Ccpf : Cards Usage And

Assistant Vice President, Ccpf: Cards UsageLaunch and track marketing programs for partnership usage to boost credit card spending at merchants and drive additional benefits to cardmembers. Work closely with key business partners to explore marketing tie-up opportunities and develop thematic campaigns within the category to increase visibility.Develop and execute marketing plans for respective partners and coordinate with vendors and agencies on communications, including ATL and BTL communications for each campaign. Manage program A and P expenses, ensuring programs and processes are executed effectively and efficiently.Ensure marketing programs comply with compliance and branding guidelines, and obtain approval from all relevant parties for each marketing campaign. Conduct reviews of marketing programs with merchants to analyze campaign responses and return on investment.Undertake any duties assigned by management from time to time and facilitate payment processes to meet budgeted expenses.
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