Wide range of industry verticals. Major global brands. Growth, mentorshipand learning. Lead cross:11.03.23 Branche:Andere Head Of Indirect Channels domainPhilip MorrisSpain Sl location_onLima RISE TO THE CHALLENGEAt PMI, we havechosen to do something incredible. We're totally transforming ourbusiness and building our future on smoke:free products and beyondwith the power to deliver a smoke:free future. We are committed toinclusion and diversity and is proud to be an equal opportunityemployer. You'll enjoy the freedom to dream up and deliver betterbrighter solutions and the space to move your career forward inendlessly different directions.Key accountabilities:- Deploycommercial programs, projects and initiatives across indirect channelsensuring effective execution of the Consumer and Customer Journeys toenable seamless omni:channel experiences and achieve Brand, Consumerand Customer Experience (NPS) and Commercial targets- End:to:endaccountable for the Indirect channel operations across employees,contractors and commercial partners (including suppliers management,health and safety compliance, etc.) for General Trade, Key Accounts,Distributors, Wholesalers, LAMPS, IQOS Corners:during the initialdevelopment stage of RRP commercialization, Direct Retail mightinclude also IQOS Corners- Activate B2B(2C) channels to trade theentire Cigarettes and Consumables (CC)and Reduced Risk Products (RRP)portfolio (based on the market/cluster marketing portfolio strategy)and to deliver commercial performance- Leverage the indirect pointof sales to provide defined consumer services (e.g. lead generation,registration, lending/trial, replacements) for the conversion of LegalAge Smokers and the retention of Legal Age Users, ensuring appropriateeducation of commercial partners to enable the delivery of aqualitative Consumer experience- Participate in commercial programs,projects and initiatives from idea generation to go:to:market (GTM),as defined by the market commercial governance, providing deep channelexpertise- Provide channel specific consumer insights leveragingoutcomes of huddles and NPS inner loop practices, to support ConsumerExperience in identifying and addressing experience gaps andopportunities- Ensure business fundamentals in terms of reach,distribution, availability of defined portfolio in related segment ofretailers- Deploy Brand guidelines, Marketing programs, toolboxesand Consumer Experience guidelines in the commercial partners' pointof sale- Define commercial partners (Key Accounts) strategy with amedium:and long:term approach- Manage the relationship with allcommercial partners including advanced negotiations- Drive ongoingoptimization of channel performance and operational effectiveness-Define and propose investment strategy for Indirect Retail with anoptimal resource allocation, based on dynamic Customer/Tradesegmentation and omni:channel experience priorities, to the Head ofCommercial Operations (Market Commercial governance to decide), withthe analytical support of Commercial Planning- Provide strategicinput to the Head of Commercial Operations for optimizing theportfolio of commercial partners (Key Accounts, Customers), their rolein commercial plans/business model, budget/resource requirements andcommercial terms- Provide input and recommendation to the Head ofCommercial Operations for channel development or for a new channelintroduction (e.g. Consumer Electronics chain partnership,...),structure of T
