Urban Insight | Marketing Director

Who We AreUrban Insight is a leading digital agency creating innovative websites and web applications for organizations that make a difference. We specialize in solving complex problems through website and web app strategy, design and development using open-source content management systems (primarily, Drupal and WordPress, and headless or composable architectures). Our clients include some of the most well-known museums, nonprofits, universities, and cities. Urban Insight has been in business for nearly 25 years and continues to expand each year. We thrive on having a professionally rewarding environment where team members are encouraged to grow.The OpportunitySeeking a creative, strategic, and analytical Marketing Director to own and grow Urban Insight's marketing function working under the guidance of the CEO, COO and Director of Client Development. The role includes defining and executing strategies and tactics to increase marketing qualified leads and the rate at which existing leads are converted into clients. Strategic and tactical, the Marketing Director will formally establish the marketing function, working as a marketing team of one with support from a cross-functional team.Key ResponsibilitiesMarketing Strategy - Develop a comprehensive marketing strategy (with guidance from the CEO, COO and Director of Client Development), including prioritization of marketing channels, (conferences/field events, social media, email, paid advertising, etc). Drive our growth via setting goals, defining target audiences, creating business cases for marketing activities based on impact, and managing the budget.Brand Awareness & Consistency - Develop and maintain our brand strategy, messaging and visual identity across all marketing channels and sales deliverables to enhance brand visibility, recognition, and alignment with the company's mission.Integrated Campaigns & Funnels - Develop account based marketing (ABM) messaging and successfully plan, execute, and analyze marketing campaigns and establish key B2B funnels to increase MQLs and achieve conversion goals or other business objectives.Conversion Optimization - Increase conversion rates through conversion rate analysis, A/B testing, UX and customer journey optimization, lead nurturing, and landing page optimization.Content Creation - Lead content development and creation across all channels for the agency including sales and marketing collateral, email, website and blog, whitepapers, video, newsletter, social media, and conference/field events.Analytics & Reporting - Using Hubspot and other available tools, provide detailed analysis and reports on conversion metrics, campaign performance, and ROI to recommend investment in marketing activities.Success MetricsIn your first 3 monthsBecome an expert in the Urban Insight brand, success stories, services, audience and current and previous marketing initiatives.Conduct an assessment and gap analysis of Urban Insight's current marketing efforts.Working with our CEO, COO and Director of Client Development, deliver marketing strategy with prioritized marketing activities and a tactical plan.Collaborate with sales to improve outbound sales scripts, establishing a meeting rate of 5%.Establish and report on key metrics that drive our growth.By the end of 2025Increase MQLs back to 100-150 per year.Support sales meeting goal of $3.0mm of net new business.Support account management meeting goal of $1.2mm of new business from existing accounts.Location & AvailabilityThis position is available for fully remote work to individuals outside of the U.S. Minimum of 4 hours overlap with 9am - 6pm Pacific Time required.Qualifications & Requirements:7+ years of experience in marketing, including demonstrable experience in developing marketing strategies, managing budgets, and executing campaigns across various channels, including digital and offline.Ideal candidate will have experience marketing B2B Professional Services such as a web design agency, marketing agency, or consulting firm to both nonprofits and for profits.Minimum CEFR C1 level with English (ideally C2).Demonstrated success growing MQLs and providing a strong ROI.Highly motivated and tenacious personality.Experience with experimentation and execution on a variety of digital marketing channels, like email, social media, thought leadership, video, websites, and more.Experience working independently on a marketing team of one, with cross-functional support.Strong data analysis and prioritization skills.Bachelor's degree or higher required.Familiarity or willingness to learn marketing and digital tools like Hubspot, Canva, Google Suite, Jira, Notion, Google Analytics, content management systems, and more.About Urban InsightUrban Insight is a leading digital agency with 35+ team members.We work with some of the best-known museums, nonprofits and other institutions, such as LACMA, The Broad, University of Southern California, City of Los Angeles, and the Japanese American National Museum.We've won numerous design awards including such as for our work for Stay Housed Los Angeles and the National World War 1 Museum & Memorial.We're the top-ranked Web development agency in Los Angeles, according to Clutch, an independent analyst.We have a clearly defined project management methodology and case management system.We run on the Entrepreneurial Operating System.Why Work at Urban Insight?We take on interesting, meaningful projects for appreciative clients.We offer a flexible working environment - work from anywhere in the United States.We work with you to create a career path that works for you.The average employee tenure is 6.5 years.We're stable and growing. We've been in business for 24+ years and continue to grow each year.We offer a casual and flexible working environment with plenty of opportunities for growth for the right candidate.We believe in a reasonable life/work balance and enjoy 40-hour work weeks.We allocate resources and time for training and professional development.We have weekly events to keep the team connected: Lunch & Learns, Lightning Demos, Game Breaks.CompensationWe offer a highly competitive salary, which depends on your qualifications and experience. Our salary package includes:Total annual compensation: $2,000-3,000 USD per month.Paid time off (15 days increasing to 20 after four years).Holiday time off (~10 days per year).An annual customized training plan and time to study.Performance and compensation reviews annually.To ApplyPlease apply on this page. This position is open until filled. Thank you for your interest in working with us at Urban Insight.Resumes that are not submitted in English will not be considered.
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