Direct message the job poster from Core Global Partners PerúOn behalf of our client, an important agro-industrial company, we are looking for a Head Of Marketing - Agroindustries.Mission of the position:To lead the area proposing and implementing innovative strategies through a Strategic Marketing Plan to strengthen the brand at country level and in international fairs.Main activities:Develop, coordinate and execute B2B marketing strategies to enhance brand presence and reputation at international trade shows.
It is important that you have worked with Leads as management indicators.Design, plan and execute 360 marketing strategies covering creative and effective campaigns in different channels (digital, traditional, BTL).Oversee SEO and SEM digital marketing strategy metrics.Perform the "customer experience": We define it as the overall perception that the customer has of their interaction with a brand during a visit to a physical or virtual space.
Or "customer journey" both in visits and customer reception.Provide support to the commercial area in virtual and physical graphic material.Manage the budget assigned to the area, optimizing the investment and maximizing the return.Propose and supervise the marketing and sales plan oriented to the B2B market in different fairs (Expo West - California, Sweets and Snacks - Indianapolis, PLMA Chicago).Coordinate the company's participation in international trade fairs, maximizing impact and optimizing resources.Conduct market research to identify trends, opportunities and consumer needs in the international market.Diagnose and propose the reformulation of the brand identity and ensure consistency in all communications and points of contact with the consumer (Rebranding).Evaluate competition and adapt marketing strategies to differentiate the brand in target markets.Participate in new product development and life cycle management of existing products.Analyze sales, customer satisfaction and ROI data to continuously improve strategy.Monitor and analyze performance of marketing campaigns and strategies, generating reports and recommendations.Requirements:7 to 10 years of marketing experience, including at least 3 years in leadership positions in agro-export or similar sectors.Solid experience in B2B markets and participation in international agro-export trade shows - MandatoryBachelor's degree in Marketing, Communication, International Business or related field / Master's degree in Marketing and/or MBA.Advanced English (Mandatory)Seniority levelExecutiveEmployment typeFull-timeJob functionMarketing and SalesIndustriesBusiness Consulting and Services
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